NoNotoriety is a hashtag that’s been wandering the Internet recently. It may pop up on your timeline, but what exactly does this mean?

Parkland shooting victims David Hogg and Sarah Fishkind have advocated and popularized a new movement created by Tom Teves regarding school shootings. Teves lost his son in the Parkland shooting. These Parkland victims are known for speaking out on major issues, and David Hogg was trending for days after getting accepted to Harvard University.

The movement is to protest the over use of mass shooters’ names in the media. People using the hashtag claim the media attention gives the shooters the fame they desired in the first place.

It is believed shooters’ names get used more often than their victims. The Parkland students wanted to end this unfortunate routine.

This movement was heavily influenced by the New Zealand Prime Minister, Jacinda Ardern, who refused to breathe the name of the Christchurch terrorist after his attack March 15.

This hashtag and movement is highly recommended to follow and use for so many valuable reasons. Too often the killer is flashed on our screen, but not the victims. After 20 years, the same mistakes keep happening repeatedly through the media. Publicizing these terrorists in the media only makes them known, not their innocent victims.

Plus, offering recognition to such criminals might motivate other deranged individuals to engineer their own moments of infamy as they seek fame by harming others.

Right now, the accounts and people advocating are spreading the word and catching the eye of journalists. Learn more through their Twitter account @NoNotoriety.